Hi, I'm Marcia.
For 40+ years I've worked at the intersection of brand, story, and visual design — first inside major media, music, and broadcast, then as a senior creative for one of the country's leading culturally-rooted publishers, and today running my own studio.
I graduated from Winthrop University in 1985 with a BS in Communications and a Business Administration minor, and started my career at WWWZ Radio in Charleston as Girl Friday and later Interim Traffic Manager — learning the rhythms of a working radio station from the inside out.
From there I moved to Los Angeles. I joined Lorimar Telepictures as Coordinator of International Marketing for TV Syndication, working with the Hollywood Foreign Press on talent shoots, international trade ads, and press kits for shows distributed worldwide. I then joined The Walt Disney Company in Burbank as Marketing Coordinator, designing internal corporate communications for senior leadership.
In 1992 I moved into music, spending five years inside BMG — first at Zoo Entertainment and then at The Windham Hill Group (Windham Hill Records, Windham Hill Jazz, Private Music, High Street, and Dancing Cat). I managed manufacturing, packaging, and POP materials for over 150 releases a year and acted as production liaison between BMG, Columbia House, and BMG Direct.
In 1997 I joined Shades of Color in Los Angeles, where I spent 23 years as Director of Product Development and Lead Designer. I conceptualized and designed the annual Black History Calendar Series, the Phenomenal series, and the Obama Years collector's editions. I launched the company's holiday card line, built and ran the e-commerce site, and partnered weekly with our production team in China. In 2020 I returned to formal study at CalArts to deepen my graphic design specialization.
That same year I joined Crumbsnatchers Marketing in Charlotte as Marketing Manager and Graphic Designer, leading creative for Mecklenburg County Public Health and other community-focused clients across OOH, billboards, radio, digital, and grassroots tactics.
Today I run Noisette Ink — a small studio working with publishers, nonprofits, public health departments, and small businesses that need senior-level design without an agency price tag.
What I bring: clarity, cultural fluency, and the kind of judgment that only comes from doing this for a long time.
40 years. 9 companies. One throughline.
From radio to record labels to senior brand work.
Calendars, gift items, stationery, and packaging.
Directing product, brand, and design at scale.
The work, in order.
Founder & Lead Designer
Brand identity, children's book illustration, and full-funnel marketing for nonprofits, publishers, and small businesses. Specialties include culturally-rooted design, public health campaigns, and Amazon-ready book publishing.
Marketing Manager & Graphic Designer
Led creative across OOH, billboards, radio, digital, social, and grassroots tactics. Delivered strategic marketing for Mecklenburg County Public Health including media planning, cost forecasting, and KPI reporting. Designed culturally relevant brochures, posters, social graphics, and multimedia content.
Director, Product Development & Graphic Designer
Conceptualized and designed the annual Black History Calendar Series, the Phenomenal series, and the Obama Years collector's editions. Managed publishing, sales, marketing, and product development across 400+ SKUs. Launched the company's holiday card line, established and maintained the e-commerce site, and coordinated weekly with international production teams in China.
Manager, Production
Handled manufacturing and inventory control for The Windham Hill Group, a division of BMG, covering Windham Hill Records, Windham Hill Jazz, Private Music, High Street, and Dancing Cat labels. Led weekly production meetings with Marketing, A&R, Creative, Sales, and Finance. Acted as liaison between Columbia House Record Club and BMG Direct Club.
Manager, Production
Manufacturing and inventory control for Zoo Entertainment and its distributed labels (Pavement Music, Out of Control Records, S.O.S. Records, C/Z Records) — averaging 150+ SKUs per year. Coordinated promotional CD shipments, point-of-sale materials, and packaging across BMG branches and trade.
Associate, Financial Services
Supported the VP of Finance during company start-up — implementing budget tracking, expense reconciliation, and ad-hoc financial analyses.
Marketing Coordinator
Compiled corporate press kits across all marketing divisions, designed an internal synergy newsletter for senior leadership, and supported special projects for executive officers.
Coordinator, International Marketing — TV Syndication
Worked with the Hollywood Foreign Press on talent photo shoots, interviews, and show synopses for TV product distributed by Lorimar Telepictures. Placed and tracked international trade ads, wrote copy for promotional one-sheets and press releases, coordinated TV product entries into international festivals.
Girl Friday → Interim Traffic Manager
First role out of college. Started as Girl Friday and stepped up as Interim Traffic Manager, scheduling and tracking ad spots and learning the rhythms of a working radio station end-to-end.
Want to work together?
I take on a small number of projects each quarter. Tell me what you're building — I'll tell you if it's a fit.
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